Online casinos are becoming more popular all the time. According to Statista, the global online gambling market is expected to be worth more than $92.9 billion (USD) by 2023; which is around £65 billion.
So, opening an online casino can certainly be lucrative. If you’re considering getting in on the action, here are four top tips you need to know.
1. Obtain a License
In order to legally provide online casino games, you need to obtain a license from the relevant official body. Having a license is also a way of showing your customers that your casino is reputable and is monitored to ensure it provides fair games.
The license you obtain doesn’t have to be for the country you live in. You could buy a license for the United Kingdom or purchase a license from an offshore operator, such as Germany or Switzerland. Buying a gaming license for a certain country doesn’t mean only people in that country can access your online casino platform. A license typically costs between £14,000 and £28,000.
2. Ensure You Have a Wide Variety of Games
While you’ll need to use various marketing strategies to get your online casino known, the one way of getting more players to your site is to offer a wide variety of games. You should include traditional popular games like blackjack, poker, roulette, and slots, but also provide some games that players cannot easily find anywhere else; that is if you want to stand out from the competition.
You could even provide a live casino experience, in which players play popular games in real-time with a human dealer located in a studio. Check out Casumo live casino to see how it works. If you’re solely providing software games, you can either directly partner with game developers or purchase a package of games from a B2B provider.
Most B2B providers offer everything you need in one package, including payment methods. The price of a software package will be dependent on the specific games and configurations you want, but you’ll typically pay around £3,500 for a standard software package.
3. Create a Gorgeous Website
Obviously, you need a website to host your games. Your website is the heart and soul of your business, so it’s absolutely crucial that you incorporate excellent UX and UI design approaches and make it as attractive and engaging as possible.
The easier your website is to navigate and the more aesthetically pleasing it is, the more customers you will gain. You also need to ensure that the site is fast, smooth, and secure. Furthermore, don’t underestimate the importance of going mobile. Today, players of online casino games are accessing sites via mobile more than PC. So, it’s pivotal your platform is optimized for mobile devices if you want to attract more players.
4. Provide a Variety of Secure Payment Options
If you go with a software provider, you’ll gain a variety of payment methods in addition to just the games. But whether you set up payment methods yourself or use integrated software from a third party, you need to ensure your customers can send and receive international payments.
After all, without being able to deposit and withdraw funds of different types, people cannot play your site’s games. In addition to offering traditional payment methods like credit and debit cards, you will gain more custom if you offer a wider range of options, such as bank transfers, e-wallets, and cryptocurrencies.
Just as important as providing a multitude of payment options is ensuring all transactions are completely secure. You may want to add things like two-factor authentication to ensure safety and give your customers peace of mind.
By Emily Peyton