TraderLife Guide to the Only Watch Auction. Photo by Mat Brown from Pexels

TraderLife Guide to the Only Watch Auction

For those who enjoyed our recent interview with watch trader Aaron Fenton, you'll no doubt be interested to learn about the Only Watch Auction taking place in November. Here's the TradeLife guide...

Biennial luxury timepiece auction

This fascinating event has been taking place every two years since its inception in 2005. This auction raises funds for research into Duchenne Muscular Dystrophy, with the auctioned items being made up of exclusive time pieces.

Now in its eighth edition, the Only Watch auction was the concept of Luc Pettavino, organizer of the Monaco Yacht Show. Pettavino had in the past organised other charity auctions & events but wanted to do more, as his late son suffered from muscular dystrophy. He approached Swatch who enthusiastically signed up to support the first auction, and even HSH Prince Albert II of Monaco has been supporting this event over the past decade.

Ninety-nine per cent of the proceeds go towards the Monegasque Association against Muscular dystrophy (AMM) and so far the auction has raised a staggering €35m in its past seven editions, auctioning one-off and original watches from the world’s leading brands.

To highlight the success and prestige of this event, back in the sixth edition, a Tudor Black Bay One went for more than 100 times its pre-auction estimate reaching €339k. And in 2017, 47 watches raised over €9m, of which a Patek Philippe Ref. 5016 Grande Complication accounted for €6.6m EUR, or 68% of the total funds raised.

Trader Dozen: Aaron Fenton

The world's biggest watch brands & unforgettable experiences

This year won't be any different with 50 brands taking part, from the likes of Audemars Piguet, Christophe Claret, Hublot, Patek Philippe and Zenith each supplying a unique time piece.

Jacob & Co have even thrown in a meet-and-greet with Lionel Messi himself with their limited edition 'Epic X Chrono Messi' which has baguette cut blue sapphires set around the case.

The owner of the Richard Mille ‘11-03 Automatic flyback chronograph McLaren’, will enjoy a driving experience with Bruno Senna (nephew of Ayrton Senna) and a tour around the McLaren HQ in Woking, England. As you can see it's not just watches that are up for auction but one-off experiences unlike anything else.

Nine-stop global tour

The collection will be taking part in a nine-stop world tour showcasing the extraordinary watches, with destinations like Monaco, London, Hong Kong, Singapore and New York before reaching its final destination of the Four Seasons Hotel in Geneva on the 9th November 2019, where world famous Christies will be hosting the auction.

Pettavino says that "Only Watch is about creating beauty to do good. The pitch is the same for everybody, this is the space of creativity given and there are never special requirements from the brands. And they develop spectacular unique pieces."

And he's not wrong, just looking at the collections auctioned off in the past and present, this seems like an event watch makers aim to impress and develop some wonderful and unique looking watches.

Check out the gallery below for some examples of the watches featured at this year's event.

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For more information about the Only Watch Auction head to